9 essential things musicians often forget to do

As a musician, you are usually fully caught up in the creative process and the excitement of making music. However, to build a successful music career, it is equally crucial to pay attention to promotion and certain key details. In the text below, we go through nine quick but essential things that musicians often overlook in their pursuit of success. By addressing these areas, you can enhance your music promotion efforts, strengthen your brand, and maximize your opportunities for income growth.

Optimizing your online presence:

Ensure that your online presence is professional and up-to-date. This includes regularly updating your bio, uploading high-quality promotional photos, having consistent branding across platforms, and accurate contact information. Make it easy for fans, industry professionals, and potential collaborators to find and engage with you.

Using Email Marketing:

Build and maintain an email list of your fans and supporters. Email marketing allows you to directly communicate with your audience, share updates, promote new releases, and offer exclusive content. Regularly engage with your email subscribers to foster a deeper connection.

Expressing gratitude:

Taking the time to send “thank you” notes or emails can go a long way in building and maintaining relationships with your fans, collaborators, industry professionals, and supporters.

When someone shows their support by attending your shows, purchasing your music, sharing your content, or offering assistance, make sure to acknowledge their contribution and express your appreciation. Sending a personalized “thank you” note or email shows that you value their support and care about their involvement in your music career.

Researching and using relevant playlists:

Explore curated playlists on streaming platforms that align with your music genre and style. Research and submit your music for consideration by playlist curators. Being featured on popular playlists can significantly increase your exposure and attract new listeners. Choose a free music distribution platform that can easily release your music, provide you with a content ID, and grant you a fair income.

Tracking and analyzing your data:

Take advantage of analytics tools provided by social media platforms, streaming services, and your website to track and analyze your data. Pay attention to metrics such as engagement, streaming numbers, audience demographics, and website traffic. These insights can help you make informed decisions and adjust your strategies accordingly.

Conducting informational interviews

An informational interview is not a job interview but rather a chance to learn from someone who has valuable knowledge and experience in your field. These interviews typically take place over coffee or in a casual setting, providing an opportunity for an informal and engaging conversation.

When conducting an informational interview, it’s important to approach it with a genuine interest in learning and building a relationship. Prepare a list of thoughtful questions in advance to guide the conversation. Ask about the interviewee’s background, their experiences, and any advice they have for musicians. Be attentive and actively listen, as this shows respect and interest in their insights.

Focus on developing “merch” brand.

Merchandise plays a significant role in expanding your brand identity, generating additional income streams, and creating a deeper connection with your fans.

When working on your merch brand, think beyond the standard t-shirts and posters. Get creative and brainstorm unique and appealing merchandise ideas that align with your music and resonate with your audience. Consider items such as hats, hoodies, tote bags, vinyl records, keychains, stickers, or even custom-designed accessories.

By paying attention to these often overlooked aspects of music promotion, you can elevate your career and increase your chances of success. Achievement in the music business is a result of both talent and clever, strategic promotion.